Opel Continues to Develop Export Business with new Setup in several Balkan countries


  • EUROIMPEX to be appointed as import partner for five countries in the region
  • Opel targets sustainable growth in the region
  • Another important step in the implementation of the PACE! plan


Rüsselsheim.  Opel has taken a further step in the development of its business strategy in selected European markets by announcing a new important partner for Serbia, North Macedonia, Montenegro, Kosovo and Albania. As a step to foster sustainable growth in the region, the carmaker has decided to run the business in these countries through the highly recognised and successful EUROIMPEX as the respective local independent import partner. Founded in 1990 as a small company with three employees, EUROIMPEX has seen tremendous development over the last three decades and is the official importer for Opel’s fellow Groupe PSA brand Peugeot.

A corresponding contract has now been signed. Upon the closing of the planned transaction, EUROIMPEX will become the wholesale importer for Serbia, North Macedonia, Montenegro, Kosovo and Albania by acquiring the Opel business in the countries. The current Opel employees will be transferred according to the applicable laws (to be communicated separately), latest at the date the transaction is completed.

This transaction and the launch of the new business model is primarily subject to the official merger clearance approval of the respective authorities.

“This decision once again shows that the goals of our PACE! strategic plan are our guiding principle. This new model will help make our sales set-up in the respective countries more agile, efficient and therefore competitive,” said Xavier Duchemin, Opel/Vauxhall Managing Director Sales, Aftersales and Marketing. “We are confident that our brand will perform even better in Serbia, Montenegro, Albania, Kosovo and North Macedonia going forward.” 

EUROIMPEX started the cooperation with Peugeot in 1992 and became importer of Peugeot in Macedonia in 1994. EUROIMPEX has been Peugeot importer for all 5 above Balkan countries for the last five years. Since the beginning of this cooperation, some 20.000 Peugeot vehicles were sold.

Opel sold about 2500 vehicles in Serbia, North Macedonia, Montenegro, Kosovo and Albania in 2019 and is targeting profitable and sustainable growth in the region in the coming years.


  • Contact :
  • Nico  Schmidt
    Nico Schmidt
    Group Manager Corporate Communications
    Tel : +49 6142/69-24093
    Mobile : +49 151-21545387